Hey,
I'm Alekhya Yadavalli.

A Product Designer based in Seattle.

I catalyze behavior change through a

thoughtful blend of cognitive science,

behavioral economics and

human-centered design.

Currently powering up with an

MS in Human Centered Design & Engineering
@ University of Washington.

Experience

pingle | Nov 2023 - present

lead user-centered designer

Designed marketing materials for staggered campaigns through year 2024
Developed consistent and cohesive brand guidelines
Designed a responsive website that serves as pingle's primary platform for both marketing and onboarding

forum business research | may 2020 - may 2023

user experience researcher

Identified a distortion in patients’ perception of experience due to poor feedback design
Contributed to the design of a novel feedback technique to correct this bias

forum business research | may 2019 - july 2023

patient experience analyst

Designed data-driven interventions with hospital management to improve patient experience
Coordinated implementation of novel images based associative feedback technique at multiple hospitals in India
Analyzed patient experience data to identify and inform on trends

winnou | may 2018 - present (project basis)

junior UI/UX Designer

Conceptualized and redesigned a new onEdu mobile app experience which solved key usability issues
Revamped the visual style of promotional campaigns across platforms by reconstructing user personas
Designed high-fidelity interactive prototypes for key components of onEdu

Selected Work

End-to-end Design

Syncscape

Empowering digital inclusion through an innovative iOS feature that bridges the technology gap for older adults and promotes confident digital engagement.

Check it out!

Usability Study

github usability

Evaluating the usability of GitHub's new Pull Request experience through a comprehensive remote study.

Check it out!

Question asking to rate the likeliness of you recommending the business to a friend or colleague along with a scale ranging from 1 (in red) to 10 (in green)

UX Research + Behavioral Design

skewed views

A novel feedback technique that corrects the bias caused by the Net Promoter Score (NPS) design.

Check it out!

Interaction Design + Usability Study

onedu®

A new onEdu mobile app experience that standardized UI elements across platforms and reduced design inconsistencies which solved key usability issues.

Check it out!